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Winchester sales depot on 312 Broadway, NYC
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January 7, 2025 - 9:48 pm
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Are there any known photos of Winchester’s sales depot that was located on 312 Broadway, NYC in the 1880’s?  I did the google search thing but came up empty.

I call myself a collector as it sounds better than hoarder

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January 7, 2025 - 10:19 pm
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I did some research on it about 15 years ago because that was one of the sales points for the NZ and Australia exports.  It seemed that it was just a rented office space at the time and far from a “depot”.  I never found any period photos of it though.

Best Regards,

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January 8, 2025 - 5:17 am
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Bill Hockett said
Are there any known photos of Winchester’s sales depot that was located on 312 Broadway, NYC in the 1880’s?  I did the google search thing but came up empty.  

I’ve not had much luck finding any information on the 312 Broadway “Sales Depot”. It was basically their New York Store for a long time. But I believe the original building is long gone. I believe there was also an earlier 245 Broadway address used for New York sales early on.

The only such period photos I’ve found is of Winchester’s “Sportman’s Headquarters”. This was during the Winchester Hardware Store era in the 1920s. It was located across from the New York Public Library on the corner of 5th Avenue and 40th Street on the 3rd Floor of the Winfield Building. On the 1st Floor of the same building was located the “5-10 Cent Store E.W. Woolworth Co.” store. My understanding is that building was demolished with others in 1988 and is now the building at 461 5th Avenue. 

It was laid out with a “club setting” and was sometimes referred to as the Winchester New York Club. They did sell store items and firearms out of it, but it looks more a kin to a modern day cigar lounge than anything else.

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Regarding other Winchester Hardware Store Era stores I’ve also found that there was a Winchester Store on Church Street in New Haven, CT and another store in Allegany, New York.

Sincerely,

Maverick

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January 8, 2025 - 6:01 am
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Apparently 312 Broadway was a 5 story building in which Winchester had an office. Their office was on either the 4th or 5th floor. I found reference to their office from 1880 to 1889 when a fire occurred in the the Baums business on the 1st floor. The fire did some minor damage to their office.

The NRA met there to review a creedmore type rifle that been developed by Winchester.

They also advertised for a stenographer for New Haven but to respond to this address.

Hope this helps. Don

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January 8, 2025 - 2:27 pm
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My mistake, NRA reviewed a gun similar to the Hotchkiss. Don

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January 8, 2025 - 2:48 pm
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Thank you all for this information.  It seems that Winchester calling this office space a sales depot was a bit of imagination.  I thought there might be a large and well stocked showroom, with rows of shiny new Winchester rifles available for purchase.  It seems odd they would list the address of an obscure office space in their catalog. 

Now I wonder if the San Francisco sales office that came later was similar.  Just office space but no guns on display for sale.

I call myself a collector as it sounds better than hoarder

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January 10, 2025 - 5:11 am
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Bill Hockett said
It seems that Winchester calling this office space a sales depot was a bit of imagination.  I thought there might be a large and well stocked showroom, with rows of shiny new Winchester rifles available for purchase.  It seems odd they would list the address of an obscure office space in their catalog. 

Well, I wouldn’t go so far as to say that you’ve disproven anything as of yet. Lack of evidence is not proof to the contrary and don’t lend yourself to confirmation bias either. Just because you can’t find a photograph of something, doesn’t mean it didn’t exist. 

I been digging through my files and found a minor tit bit that may interest you. Its a letter from Winchester to Colt from 1878 about them opening “a Central Depot for our Arms and Ammunition” at the 245 Broadway location. This is the location before they moved to 312 Broadway. They “propose to keep a full line of military goods, including pistols,” Seemingly suggesting or at the least implying the idea that Winchester would have actually bought and sold Colt products from their store!

I’d say by this letter Mr. Oliver was describing more that just an office space. 

1878LetterWRACotoColt-NYStore-copy.jpgImage Enlarger

Now I wonder if the San Francisco sales office that came later was similar.  Just office space but no guns on display for sale.

Also by what standard would you hold such a “depot” to? By today’s standards the store may have been small. But would also say that Winchester was not beyond doing things extravagant or to be very showy. Take for example the 1876 Centennial Exhibition. Winchester’s display was more extensive than that of Colt and its competitors. Also don’t forget there were several highly finished and engraved “Exhibition Grade” guns that were shipped to the New York & San Francisco Store location to be displayed.

I at present haven’t located it but have seen where the New York Store even had its own separate Letterhead for correspondence.

Sincerely,

Maverick

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January 10, 2025 - 6:05 pm
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The San Francisco location was apparently a bit more than an office and at least had some gunsmithing services as referenced in the attached letter.

Best Regards,

Winchester-Model-1897-495962.jpgImage Enlarger

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January 10, 2025 - 7:43 pm
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Those types of letters – that is just crazy to me. If it isn’t Top Secret, Classified information, where in the world do you guys come up with that stuff? Presuming they are originals…. 

Dan

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January 10, 2025 - 8:31 pm
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I buy the ones that interest me on eBay and other auctions.  If I can’t buy it I save the image for future use.  

I like the letters that specifically mention firearms and/or have historical significance with regard to Winchester policies, manufacturing, etc.

Best Regards,

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January 10, 2025 - 10:20 pm
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Maverick said

Bill Hockett said

It seems that Winchester calling this office space a sales depot was a bit of imagination.  I thought there might be a large and well stocked showroom, with rows of shiny new Winchester rifles available for purchase.  It seems odd they would list the address of an obscure office space in their catalog. 

Well, I wouldn’t go so far as to say that you’ve disproven anything as of yet. Lack of evidence is not proof to the contrary and don’t lend yourself to confirmation bias either. Just because you can’t find a photograph of something, doesn’t mean it didn’t exist. 

I been digging through my files and found a minor tit bit that may interest you. Its a letter from Winchester to Colt from 1878 about them opening “a Central Depot for our Arms and Ammunition” at the 245 Broadway location. This is the location before they moved to 312 Broadway. They “propose to keep a full line of military goods, including pistols,” Seemingly suggesting or at the least implying the idea that Winchester would have actually bought and sold Colt products from their store!

I’d say by this letter Mr. Oliver was describing more that just an office space. 

1878LetterWRACotoColt-NYStore-copy.jpgImage Enlarger

Now I wonder if the San Francisco sales office that came later was similar.  Just office space but no guns on display for sale.

Also by what standard would you hold such a “depot” to? By today’s standards the store may have been small. But would also say that Winchester was not beyond doing things extravagant or to be very showy. Take for example the 1876 Centennial Exhibition. Winchester’s display was more extensive than that of Colt and its competitors. Also don’t forget there were several highly finished and engraved “Exhibition Grade” guns that were shipped to the New York & San Francisco Store location to be displayed.

I at present haven’t located it but have seen where the New York Store even had its own separate Letterhead for correspondence. 

The factory letter for the Colt 1877 revolver pictured below states it shipped to Winchester Repeating Arms Company, New Haven, Connecticut, 05 March 1880.

I am guessing this was purchased by Winchester for retail sales out of stores like the one located at 312 Broadway in New York City.

20160206_120554_HDR-1632-x-918.jpgImage Enlarger20160206_120502_HDR-1632-x-918.jpgImage Enlarger20160206_120427_HDR-1632-x-918.jpgImage Enlarger

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January 11, 2025 - 1:51 am
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mrcvs said

The factory letter for the Colt 1877 revolver pictured below states it shipped to Winchester Repeating Arms Company, New Haven, Connecticut, 05 March 1880.

I am guessing this was purchased by Winchester for retail sales out of stores like the one located at 312 Broadway in New York City.

20160206_120554_HDR-1632-x-918.jpgImage Enlarger20160206_120502_HDR-1632-x-918.jpgImage Enlarger20160206_120427_HDR-1632-x-918.jpgImage Enlarger

Not necessarily true.  Winchester purchased firearms from other manufacturers for use in the cartridge testing & development department.

Bert

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January 11, 2025 - 1:52 am
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January 11, 2025 - 2:01 am
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I had trouble downloading this image. This is the last article that appeared and is dated Sept 25, 1880. After that I could only find articles about 325 Broadway.

Notice the address at the bottom. Don

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January 11, 2025 - 2:35 am
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Brain fog 312 Broadway. Don

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January 11, 2025 - 2:45 am
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Bert H. said

mrcvs said

The factory letter for the Colt 1877 revolver pictured below states it shipped to Winchester Repeating Arms Company, New Haven, Connecticut, 05 March 1880.

I am guessing this was purchased by Winchester for retail sales out of stores like the one located at 312 Broadway in New York City.

20160206_120554_HDR-1632-x-918.jpgImage Enlarger20160206_120502_HDR-1632-x-918.jpgImage Enlarger20160206_120427_HDR-1632-x-918.jpgImage Enlarger

Not necessarily true.  Winchester purchased firearms from other manufacturers for use in the cartridge testing & development department.  

Yes, I know they did that as well.  It seems the odds are that a particular revolver was purchased for retail sales as opposed to cartridge testing & development, although a revolver used for testing & development is inherently more interesting, to me, than one purchased for resale.

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January 11, 2025 - 6:16 am
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deerhunter said
This is interesting.  Just came across this catalog on eBay.  Was Hartley and Graham neighbors?

Seems so. You’ll notice Winchester firearms are in their catalogs as well. Schuyler Hartley and Graham was one, if not the largest firearms dealers of the day. Along with all sorts of other goods. My understanding was that it was many years before Sears & Roebuck and like competition would be able to catch up to them. 

Deg said
Those types of letters – that is just crazy to me. If it isn’t Top Secret, Classified information, where in the world do you guys come up with that stuff? Presuming they are originals…. 

Lots of patient research and paying attention to items when they come around. 

Sincerely,

Maverick

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January 11, 2025 - 11:01 pm
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mrcvs said

The factory letter for the Colt 1877 revolver pictured below states it shipped to Winchester Repeating Arms Company, New Haven, Connecticut, 05 March 1880.

I am guessing this was purchased by Winchester for retail sales out of stores like the one located at 312 Broadway in New York City.

20160206_120554_HDR-1632-x-918.jpgImage Enlarger20160206_120502_HDR-1632-x-918.jpgImage Enlarger20160206_120427_HDR-1632-x-918.jpgImage Enlarger

  

Cute gun.  Really short barrel and etched panel to boot.  I have a couple but none that short.  I have one that has a 4 1/2″ barrel that went to Schuyler Hartley and Graham in 1879.

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January 14, 2025 - 4:55 pm
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deerhunter said

deerhunter said
This is interesting.  Just came across this catalog on eBay.  Was Hartley and Graham neighbors?

https://www.ebay.com/itm/135144189957?_skw=original+vintage+winchester+catalog&itmmeta=01JH9S8HE3G969H23KEBPHBKP8&hash=item1f7738b005:g:OkQAAOSwUxNmkJnz&itmprp=enc%3AAQAJAAAA4HoV3kP08IDx%2BKZ9MfhVJKlNi9p%2BZ3UeSrnv92LgH2g7rICQiBT7D%2Br1iZpU8uIw3isAbmND40BNu5v%2BnvQPrFGSHDR5vF3iKYW0A6daD2tlyrjgVkGPE5p0Us%2F6mnKYQvKgyMrAuWaCRvm8qMm5DYw1B64XU8T%2FwmOhk%2FoMIBeYfVhp8H%2FAlEmG5CdAwkuSQQUkYpwt9CYvU9ZTCQRpOQAUwc796rvDryHLHLWCXkkSN0Xa1x%2FOQ7EKU1ZNUxvEbnihXQqEoy%2BPqfHIXsP5ocKuTsFLNwJoWzjhN%2BxJDPPT%7Ctkp%3ABk9SR5KXormKZQ

Don

  



This is interesting.  Just came across this catalog on eBay.  Was Hartley and Graham neighbors?

https://www.ebay.com/itm/135144189957?_skw=original+vintage+winchester+catalog&itmmeta=01JH9S8HE3G969H23KEBPHBKP8&hash=item1f7738b005:g:OkQAAOSwUxNmkJnz&itmprp=enc%3AAQAJAAAA4HoV3kP08IDx%2BKZ9MfhVJKlNi9p%2BZ3UeSrnv92LgH2g7rICQiBT7D%2Br1iZpU8uIw3isAbmND40BNu5v%2BnvQPrFGSHDR5vF3iKYW0A6daD2tlyrjgVkGPE5p0Us%2F6mnKYQvKgyMrAuWaCRvm8qMm5DYw1B64XU8T%2FwmOhk%2FoMIBeYfVhp8H%2FAlEmG5CdAwkuSQQUkYpwt9CYvU9ZTCQRpOQAUwc796rvDryHLHLWCXkkSN0Xa1x%2FOQ7EKU1ZNUxvEbnihXQqEoy%2BPqfHIXsP5ocKuTsFLNwJoWzjhN%2BxJDPPT%7Ctkp%3ABk9SR5KXormKZQ

Don

  

Hartley and Graham would have been across the street from the Winchester address.  Address numbers ending with even digits on one side of the street, and address numbers ending with odd numbers on the other side of the street.  Former paperboy here…

I call myself a collector as it sounds better than hoarder

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