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Does anybody know when the advertising caption: " The gun that won the west" was first used by Winchester
March 28, 2019
11:23 am
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Title says it all.  I found one article on the internet that was published by a New Haven newspaper back when the plant was going to close in 2006.  

The Matis book doesn't seem to mention it nor does Larry Wilson's book.   The slogan is most often connected to the 1873 I guess.

The linked article below states that the slogan was first used in 1919 for an ad campaign.  It also indicated that Edwin Pugsley who was an engineer at the time came up with it. but I have found no other written evidence to support this.  They article goes on mention that at some point Colt started using the slogan being unaware that it was actually coined for a Winchester product.  

Here's the link:

https://www.courant.com/news/connecticut/hc-xpm-2006-01-22-0601210317-story.html

Cheers

March 28, 2019
12:51 pm
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Couldn't find it in Williamson's history of the company, either--which is subtitled "The Gun That Won the West"!

Surprisingly well-written newspaper story, except for that concession to PC near the end. 

March 28, 2019
6:14 pm
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From the Website:

"Winchester was first to coin the claim, in a full-page 1919 advertisement in a magazine the company published, according to Herbert G. Houze, of Cody, Wyo., a former curator of the Winchester museum, part of the Buffalo Bill Historical Center in that city."

I wonder if Houze was referring to the Winchester Herald Magazine? I'll have to look through my collection and see if I can find the AD that he is referring to.

Maverick

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March 28, 2019
8:35 pm
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I could find no record at the USPO of the slogan ever have been trademarked; seems very surprising, it that's correct. 

March 28, 2019
11:36 pm
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clarence said
I could find no record at the USPO of the slogan ever have been trademarked; seems very surprising, it that's correct.   

The newspaper article I linked actually mentions that Winchester apparently never trademarked or copyrighted the slogan.   We know that Winchester was about to discontinue the model 1873 and had finished up most shipments by 1923.  I don't know exactly when they would have announced the discontinuance, but surely they would have done so--well in advance with the idea to use up as many components on hand as possible. 

Coming up with a slogan like that even as early as 1919--especially if shown with the image of an 1873 might have been an excellent bit of marketing to help sell out the remaining firearms that could be assembled from stock components.  Of course, I'm still assuming the phrase was used in conjunction with the model 73, but it could have been more general and meant to be simply associated with the Winchester lever guns in general. 

Cheers  

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