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Based on the “new” 300 win mag, I am assuming this was made in late 62 or at some point in 63.
Looks about like new! What is the material? If packed when you purchased; how packed? Tube or?
Excuse me, but that advertising message just doesn’t look ‘era correct’ to me. Winchester then preparing to throw itself upon it’s sword with production costs vs price point vs flood of milsurps; the mountain too far. Seems the firm unlikely to be beating the drum pointing up rifles quite soon to be no more. The very ‘tongue in cheek’ character of the ad also seeming not era mainstream. Finally, the sensitive point of product monetary issues as a long time battle with Remington, still chugging along and even (really) new & improved) Model 700 intro. Pretty hard to see Winchester buying into such message at that critical time point. The wording too, sounding more like a collector ‘factoid’.
Sorry to be doubting. Most any advertising ‘could happen’. But frankly, the alternative question arising, what chance do you suppose a quasi-repro banner?
Whatever… Interesting, colorful and congrats at any rate! I’ll be interested if anyone pointing to sixty three year ads of paralleling message!
John
Unfortunately it didnt come in packaging. It does look well cared for and is made out of heavy poster type paper. Not sure who would repo something this big or in this fashion because you can make 2 posters out of it by splitting it down the middle. Not sure if its supposed to be hung on a cable and draped over it so you can see it from either side…I just followed the “if ive never seen it, better buy it” logic. It was my understanding the owner had it for quite some time.
Thanks
Mike
November 5, 2014
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Hi iskra-
Strange as it may seem, there was an actual 1963 Winchester print ad using that strange “All for $2819.90” gimmick:
Maybe (???) Winchester was trying to clear out their existing “pre-64” inventory before the “new product line” was released? I have to assume that they did not anticipate the backlash against the new/improved products that would ensue in 1964 (or else they were intentionally committing corporate suicide). Had they known how fast the pre-64 guns would disappear after people got a look at the post-63 models, they could have saved on advertising!!! 
Lou
WACA 9519; Studying Pre-64 Model 70 Winchesters
November 5, 2014
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Hi Mike-
I’d seen that ad before… Your post just called it to mind and thankfully the internet came through when I went looking for images…
Even though the wording (“them” versus ” ’em”, etc.) is a little different, the fonts look the same, as do the graphics (gun images). I’d find it hard to believe that your recent find is anything but an original Winchester promotional item.
As to value… Honestly no idea… 1960’s Winchester ads are not tops on most WACA member’s “to get” lists… I just do not know how many people would want it, hence cannot help much… Pretty cool though… 
Best, Lou
WACA 9519; Studying Pre-64 Model 70 Winchesters
Hi all! Wonder of wonders! Wonder if, in those testy days of bailing a leaking ship, Winchesters marketing department was considerably out of touch with product development and production! But whatever; a surprise to me. On the other hand, the hindsight of decades provides wonderful analysis tools! 🙂 I do note that between your ad Louis and your banner Mike – worthy of an Olympic parade 🙂 – there is a considerable numeric difference in the number of rifles ostensibly packaged in the offer. That itself, some kind of substantial tilt, IF the “offer” to be take literally as such. But perhaps I’m missing something in the difference, such as signals-off, not really an ‘offer’ somewhere in fine print.
Under the circumstances Louis, I do think you’re probably correct in terms of wrapping up “old inventory”, at least from marketing perspective. For me, the more I conjure such advertising, the more steadfast my stubborn pessimism even in light of reasonable ‘proof’. I suppose the ”smell’ test colliding with the fact of: (1) This the hunter/shooter market. Such current models not collectible. (2) No other gun manufacturer to my knowledge ever utilizing such other hunter targeted sales tactics as… ‘cheaper by the dozen’! 🙂
Beyond all, just an old man’s grumblings here!
One bottom line, do believe that banner is a neat piece of memorabilia!
Best!
John A
November 5, 2014
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Hi John-
You’re right that the total retail price of the guns pictured in the print ad is $1,167.50 not $2819.50. I think that the larger $$ figure relates to the retail price of all the guns pictured on Mike’s banner ad? The M70s for example were down to just a few chamberings by that time. Maybe the print ad was a two-page spread of which this is only one???
Personally, I’d like the chance to buy one of those late vent pad Africans for $310.00. You can have the rest… 
Still odd….
Lou
WACA 9519; Studying Pre-64 Model 70 Winchesters
Lou, I think you are correct in that there was a second page to that print ad you posted. That amount of money was a quite sum for 1963, so it makes me wonder which magazines Winchester marketing had that print ad in. My bet is ones only wealthy households would have a subscription to, but maybe I’m overthinking it. My original post is blurry now, and don’t think I can fix it in photobucket without paying for a subscription, so my apologies. Anyways, I think it’s a awesome piece from the standpoint it is a last hurrah from 1963, likely might be the last marketing made for the pre-64’s. I wish I could get some more info on it.
Mike
Interesting ‘move ’em out’ theory and arguably, to make sense Louis. Otherwise… Such as invitation to write for complete model catalog… Not! 🙂
I’ll take you up on that offer Louis! You take the African and I’ll just plod along, being satisfied with the ‘dredges’! Poor me! 🙂 🙂 🙂
Best!
John
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