January 4, 2008
I have a lighted Winchester ammunition sign that I believe dates from the 70s, but I’m not sure. It measures about 26″ long, 21″ wide and about 6″ deep, and is meant to be hung on the wall. It has a black quarter-circle frame around a glass face, plugs into a standard wall outlet, and turns on/off with a rotary in-cord switch. The upper portion of the sign has the Winchester horse-and-rider logo with red/orange back-graphics common to the USRAC days, but it says “Winchester Ammunition” and glows when lit. The bottom 2/3 of the sign is backed with black material, and has a red/orange border around a glass space that’s meant to be written on with grease pencil so that the message would glow when the sign is lit. At the very bottom of the sign is the phrase “It’s What America Shoots”. The sign is in “very good” overall condition and is fully operable.
I’m thinking of putting it up in my shop, but have been contemplating selling it and using the money for another Winchester project. I’ve searched the web for another, but can’t find anything like it. I don’t have a picture available right now, sorry. Does anyone have an idea of what the sign might be worth? Having some idea would help me decide whether to keep or sell it. If I sell, any recommendation on how to go about it? I’m assuming E-bay or some other on-line site might be best, just to attract the widest possible audience.
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